Transcript
Blue Coat in a Virtual World Adding WAN Optimisation to Boost Storage Sales Success
Blue Coat Products Application Delivery Network End-to-End User Experience Control WebFilter
ProxyAV
Application Acceleration PolicyCenter
Application Visibility & Monitoring
Reporter
Application & User Security Application QoS
ProxySG Get Focused
Director
Policy Based Control Management & Reporting
ProxyClient
2
BLUE COAT SYSTEMS CONFIDENTIAL
PacketShaper Go Wide
Intelligence Center
Blue Coat Solutions PacketShaper
3
ProxySG
Application Visibility & QOS
Secure Web Gateway
WAN Optimization
Application Performance Monitoring
Malware Prevention
Content Delivery Networks
P2P Traffic Shaping
SSL Visibility and Control
Remote Acceleration
Application Visibility
Web Content Filtering
Application Acceleration
MPLS Migration
Remote Web Control
Server Virtualisation
Bandwidth Management
IM and P2P Control
Server Consolidation
VoIP Deployment
Information Leak Prevention
D2D / V2V Replication
BLUE COAT SYSTEMS CONFIDENTIAL
Application Delivery: The Network Group’s Cycle of Pain External Applications / Software as a Service
Recreational Traffic Traditional Applications
Web 2.0 and mashups
Voice and Unified Communications Server Consolidation and Mobile Workers
Data Center
Video Remote Office BLUE COAT SYSTEMS CONFIDENTIAL
Desktop Virtualization
Application Delivery: Mapping Pain to ProxySG and PacketShaper Solutions Key Needs: PacketShaper Visibility, Application Performance Monitoring Bandwidth Management Policy and Control of P2P and “bursty” traffic
Key Needs: ProxySG Accelerate external apps Optimize SSL Per application policy
External Applications / Software as a Service
Recreational Traffic Web 2.0 and mashups
Key Needs: ProxySG Secure Web Gateway and Security Policy and control of all web traffic Server Consolidation Key Needs: and Mobile Workers
Key Needs: ProxySG Client Acceleration Caching Security
ProxySG Accelerate internal traffic CIFS and MAPI acceleration HTTP/HTTPS acceleration Byte and Object Caching Compression
BLUE COAT SYSTEMS CONFIDENTIAL
Key Needs: PacketShaper Monitoring, SLAs/metrics Transaction Protection VoIP Call protection Enhanced MPLS Key Needs: ProxySG Optimize CDN Video Streaming Video QoS Optimize streams Desktop Virtualization
Traditional Applications
Voice and Unified Communications
Video
Application Delivery: Mapping Pain to ProxySG and PacketShaper Solutions Key Needs: PacketShaper Visibility, Application Performance Monitoring Bandwidth Management Policy and Control of P2P and “bursty” traffic
Key Needs: +1 ProxySG Accelerate external apps Optimize SSL Per application policy
External Applications / Software as a Service
Recreational Traffic
Key Needs: PacketShaper Monitoring, SLAs/metrics Transaction Protection VoIP Call protection Enhanced MPLS
Web 2.0 and mashups
Key Needs: ProxySG Secure Web Gateway and Security Policy and control of all web traffic Server Consolidation Key Needs: and Mobile Workers
Key Needs: ProxySG Client Acceleration Caching Security
Pain
ProxySG Accelerate internal traffic CIFS and MAPI acceleration HTTP/HTTPS acceleration Byte and Object Caching Compression
BLUE COAT SYSTEMS CONFIDENTIAL
Key Needs: ProxySG Optimize CDN Video Streaming Video QoS Optimize streams Desktop Virtualization
Traditional Applications
Voice and Unified Communications
Video
PacketShaper Fit PacketShaper Fits
7
Key Markets • Monitoring/Visibility • Voice/Video Convergence • Transactional Apps (ERP, CRM, etc) • Recreational Traffic
Problems: • The Unknown - help figure out problem • SAP, Oracle, ERP, Citrix, ERP, CRM, Web Applications, Voice, Video • Don’t know what’s running on the network • Recreational traffic (internet radio, P2P, iTunes, streaming)
Key Considerations • START with PacketShaper-based assessment to understand issues
Projects: • VOIP or IP Telephony rollouts • Video conferencing • Transaction applications • MPLS transitions • Probe upgrades
BLUE COAT SYSTEMS CONFIDENTIAL
PacketShaper as a Key Enabler Part of the Sale / Eval / POC •
Leave PacketShaper inline for two days –
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Live results or WAN Performance Report
Frame the value: –
What are your biggest networking problems? Do you know why?
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How much recreational traffic is on the WAN? Do you know?
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Are you moving towards IP Telephony? Is the quality ok?
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Do you use any streaming content? How about salesforce.com?
Look for differentiation in the results: –
Internet/outsourced secure websites
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Streaming video
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Problems with bandwidth management
BLUE COAT SYSTEMS CONFIDENTIAL
Selling the Blue Coat Value in Centralisation and Virtualisation Projects •
Storage Group –
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Implement Acceleration to consolidate and deliver fast access to centralised / virtualised storage
IT in general –
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Intelligence through Deep Visibility •
Identify & measure applications
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Track response, troubleshoot problems
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Identify issues, choose tools
Increase performance of all key apps •
Bulk: Files, storage & email
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Transactions: ERP, CRM, Thin
Protect and guarantee availability •
Ensure availability of key applications
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Control recreational and malicious traffic
BLUE COAT SYSTEMS CONFIDENTIAL
Centralisation of storage, virtualisation and data warehousing Additional Blue Coat Value
WAN Optimization Benefits
P
Protocol Acceleration (TCP, CIFS/NFS, MAPI, HTTP, etc)
Compression Basic QoS
SSL Acceleration
External Applications Video & Multi-Media Business Web Software as a Service (SaaS) Recreational Malicious
+1 +1 +1 +1 +1 +1 +1 +1 +1 +1 Streaming Acceleration & CDN (Content Delivery Networking) External Web/SSL
Advanced Web Policy
Advanced Application ID Technology
Real Time Applications Voice Video Conference Real-Time Transactions Thin Client & RT Virtual BLUE COAT SYSTEMS CONFIDENTIAL
Application-Sub Classification
Application Session QoS (ASQ)
Citrix
Caching – Byte & Object
Riverbed
Storage Consolidation File Access Email Intranet Backup & DR Image Distribution
Cisco
Internal Bulk Applications
Blue Coat
Accelerate
Blue Coat Advantage Blue Coat Control End-to-End User Experience
See
Accelerate
Secure
+1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1 +1
Application Performance Monitoring
BLUE COAT SYSTEMS CONFIDENTIAL
P
WAN Optimization
Secure Web Gateway
Bringing it All Together: Selling the Blue Coat Advantage Blue Coat Control End-to-End User Experience
See
Accelerate
Secure
Monitoring
WAN Optimization
Depth
Application Performance
Breadth
Depth
Breadth
Secure Web Gateway
Blue Coat in a Virtual World Adding WAN Optimisation to Boost Storage Sales Success