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Kristin Watt AGAD 203 Mr. Julian Mayne Nov 1, 2013
The New New Luna L una Con Contempo temporary rary Ar t Gallery Gallery Of Edmo Edmonto nton n
Confidential The New Luna
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Project Charter- The New Luna
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The New New Lun L una a Contempo rary Ar t Gallery Gallery Of Edmo Edmonto nton n Cancel Download And Print Vision: The Luna has been a contributing member to Edmonton’s community since 1993 and is located on 124 street and Jasper ave among the many complimenting galleries.
Mission: The Luna is a public art gallery devoted to the experience of the public by exclusively promoting contemporary visual art, that is produced by local emerging artists with-in Canada.
SPONSOR
The sponsor for the project is Mrs. Terri Schmit of the Gallery Walk Association of Edmonton (GWAE).
RELATIONS RELA TIONSHIPS HIPS BETWWEN THE PROJECTS GOALS AND HIGHER ORGANIZATIONAL GOALS The Luna has seen exceptional growth and is in need of a new establishment to house more and larger exhibits for their public. The projects goals are to raise funds for a new building and to increase membership figures for the gallery. The organizations goals are to represent local talented artists who are presenting engagin g contemporary art exhibitions, and with a new space available it will add to the creative energy with-in the building. A new building with more space will give the gallery the ability to acquire higher profile traveling or borrowing exhibits. With the fundraising gala sup porting a silent auction of local contemporary art, the projects goals will complement the gallery’s mission. Confidential
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Project Charter- The New Luna
THE BENEFITS
•
•
In order to print this document from Scribd, you'll needPROJECT to download it.TO THE ORGANIZATION OFfirst THE
(GOALS)
Cancel Download And Print Increase membership subscriptions to The Luna Contemporary Art Gallery
Create public awareness of the need of a new building to house specifically contemporary art in Edmonton.
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To acquire funding for the new building
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Characterize The Luna form the other galleries in Edmonton
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Increase awareness of the gallery’s mission
TIME FRAME Start Date
Finish Date
Elapsed Time
October 22, 2013
April 22, 2014
6 months
By This Date
Duties
Time Till Gala
October 22, 2013
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October 31,2013
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Media release
6 months
Send out the call for submission
6 months
Create and send out a donor ask letter
January 31, 2014
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Send out invitations
3 months
March 1, 2014
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Confirm the RSVP’s
2 months
April 1, 2014
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Acquire all the silent auction items
21 days
April 21, 2014
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Set-up the silent auction
1 day
The project will take 6 months to complete, and the event will take place on April 22, 2014. Thus, giving 6 months to prepare and market for the fundraising gala for The New Luna Gallery.
Confidential
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Project Charter- The New Luna
PROJECT
•
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Cancel Download And Print Acquire 25 silent auction items by April 1, 2014 all through donation of local loc al
business and artists. •
To hold a fundraiser for 225 people at The Luna, on April 22, 2014 with the intention to raise $26,000.
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Generate and build awareness to the public for the Gala fundraiser; and the need of a new building for The Luna by having a media release on October 22, 2013 on how the public can show their support.
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Increase membership figures to The Luna by 60 people; moreover, acquire 20 joiners before the gala and obtain 40 memberships by the end of the gala event.
STAKEHOLDER STAKEHOL DER ENGAGMENT
Stakeholders Gallery Walk Association of Edmonton (GWAE)- Board of Directors General Public
124 street Businesses/ Community The Luna Gallery Staff and volunteers
Confidential
Engagement •
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Regular progress reports should be sent to the association for them to be informed of how the project is facilitating the local galleries on 124 street Establish media releases and public service announcements throughout the project such as when the gala is taking place. Organize a community meeting to discuss how the gala will impact the community Ensure that the staff are well informed on the projects progress, because they are very invested into The Luna Gallery
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Project Charter- The New Luna
PROJECT
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Estimated Budget
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Revenue
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Expenses
Ticket Sales ($90 per/person )
$20,250
Staffing Costs
$13,500
Silent Auction Items
$4,000
Invitations
$300
Government Grant
$5,500
Travel/ Gas
$150
Rent Tables ( Silent action)
$500 $30
Donations ( See Below) -Public
$13,600
Print (bidder sheets /artist statements)
-Gallery Walk Association
$6,300
Gift
of Edmonton (GWAE)
wrap
auction
items/ $350
proper displaying of items
-Edmonton Arts Council $8,000
Ballot Boxes (25 Boxes)
$750
Total Expenses
$15,580
Net
$42,070
(EAC) Total Revenue
$57,650
Other Resources •
Many local artists have already started donating art pieces for the silent auction.
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Volunteers from the community have started to assemble.
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The Luna Gallery has set aside 3 contemporary art pieces from their collection, and are willing to add the art to the auction if other resources fall through or offer the art as a door prize.
Confidential
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Project Charter- The New Luna
PROJECT
In order to print this document from Scribd, you'll first need to download it. MANAGERS MANA GERS AUTHORITY
The project manager’s authority is to acquire all the items up for auction, as well Cancel Download And Print as the set-up of the auction which would include: ballot box, basket wrapping, bidder sheets, transportation of the items and have an artist statement for the art pieces. As to acquiring the artwork for the auction, the project manager is responsible for the call for submission. The sending out of the invitations to all existing members and donors is the project manager’s responsibility as well as attaining attaining it to new audience members that are interested in the contemporary arts. Once all the invitations have been delivered, the project manager will then obtain a confirmation on who is attendance the gala.
APPROVAL APPROV ALS S
Prepared by __________________________________ Project Manager Mrs. Kristin Watt Oct 31, 2013
Approved by __________________________________ Project Sponsor Mrs. Terri Schmit Oct 31, 2013
Confidential
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