Case Analysis: Biocon: Launching A New Cancer Drug In India

Indian Institute of Management Kozhikode Marketing Management Case Analysis: Biocon: Launching a new cancer drug in India Submitted to: Prof. Rahul Kumar Sett Submitted By: PGP/14/258 PGP/14/280 PGP/14/303 Alok Kumar PGP/14/279 Mahtaab Kajla PGP/14/283 Shruti Kabdal PGP/14/304 Lokesh Singh Naveen Vyas Sneha Ramteke Situation Analysis  Biocon was the first Indian company to manufacture and export enzymes to US and Europe in the year 1979.    It was primarily into enzyme manufacturing f

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  November 2017

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