Development And Implementation Of Marketing Plan For Handicrafts Of Birbhum Cluster Namely Kantha Stitch, Batik Print, Tussar Silk And Leather Products In Local, National And International Market

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Primary Objective: · Development and Implementation of Marketing Plan for Handicrafts. Secondary Objectives: · Development of product catalogue for cluster products. · Identification of Potential buyers in the different markets. · Generation of Sales for Handicraft products. Handicrafts constitute an important segment of the decentralized/unorganized sector of Indian economy. Originally, started as a part time activity in rural areas, it has now transformed in flourishing economic activity due to significant market demand over the years. Handicrafts have big potential as they hold the key for sustaining not only the existing set of millions of artisans spread over length and breadth of the country, but also for increasingly large number of new entrants in the crafts activity. Presently, handicrafts are contributing substantially in employment generation and export. The Handicraft sector has suffered due to very nature of being in the unorganized sector with additional constraints like lack of education, capital, poor exposure to new technologies, absence of market intelligence and poor institutional framework.