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Eli Lilly’s Project Resilience (a): Anticipating The Future Of The Pharmaceutical Industry.

Description: The most significant factors that pushed us to choose the 3rd scenario are: the cost of R&D and the decline in R&D productivity, competition from generics, health care costs and product liability.

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The most significant factors that pushed us to choose the 3rd scenario are: the cost of R&D and the decline in R&D productivity, competition from generics, health care costs and product liability.