Preview only show first 10 pages with watermark. For full document please download

Feasibility Of Ikea In India - Market Research 2014

Description: This research will determine the feasibility of a brand like IKEA, in the Indian retail furniture sector. IKEA has already been sourcing many products from India and has been a major source respons...

   EMBED

Share

Transcript

This research will determine the feasibility of a brand like IKEA, in the Indian retail furniture sector. IKEA has already been sourcing many products from India and has been a major source responsible for the growth in India’s exports in this sector. Does it have what it takes to attract the Indian customer base with so many options to choose from? What is the target market of IKEA in India? All these questions will be looked upon to search for a broader answer that can focus on the company’s strengths and weaknesses in a volatile market like India.