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Media Effects On Body Image - Kristen E. Van Vonderen, M.s.; William Kinnally, Ph.d

This study attempts to examine the connection between media use and body dissatisfaction by juxtaposing the media with the internalfactor of self-esteem and other social factors such as peerand parental attitudes. A sample of 285 female undergraduates completed measures of mediaexposure, comparisons with media figures, self-esteem, parental and peer attitudes toward bodyshape, and peer comparisons, as well as internalization of the thin-ideal and body dissatisfactionmeasures. Overall, comparison to media figures was associated with internalization of the thinideal butnot as strongly as peer attitudes and self-esteem. Contrastingly, peer comparisons andself-esteem were observed to be the strongest indicators of body dissatisfaction.Furthermore,social/environmental influences and self-esteem proved to be the strongestindicators of body dissatisfaction, which suggeststhat the indirect effect of media messages onbody dissatisfaction is an important area for further examination

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