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Paulo Coelho's The Alchemist -- An Orientalist Liquid Modern Fable

This is a full-length critique of Paulo Coelho's bestseller The Alchemist. By employing twin concepts -- Orientalism (Edward Said), Liquid Modernity (Zygmunt Bauman), this essay rips apart the mystic veil of the text and reveals its hate preaching and market orientation, individualism.

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