Project Report On Consumer Behaviour Towards Goldpine Lemon Masti And Jeera Masti Soft Drinks

Transcript

The study is related to the soft drink industry in particular. The soft drink industry is growing at a very fast rate with many new players entering the market from large Multi-national Corporation to local players from different region who have all the required capital and the market to compete in together. In this harsh cut throat competition it is very important to understand the consumers need and wants and to deliver them what they want so it is important to understand these needs and wants of the consumer if the company wants to have a major share in the market. So the purpose of this project is to find the consumer satisfaction with the product from ATC Beverages and to determine the product market potential for the same so that the company can perform better with the right tool and the knowledge to deliver the right kind of product and the right taste for that suits the consumer needs and wants and do better in the industry and the market.