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Sdm Case Analysis: Cisco Systems: Managing The Go-to-market Evolution
Thursday, February 23, 2012 Case Analysis: CISCO Systems: Managing the Go-to-Market Evolution Group 5 ROHIT NATH | GAURAV PATANGE | MANGESH PATIL MAHTAAB KAJLA | SACHIN KUMAR Situation Analysis Company Introduction Leader in switches and router market and had followed a strategy of growth through acquisitions Market capitalization greater than $500 bn in 2000 Followed a market coverage model that contemplated approximately five tiers customers based on opportunities available Image
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