Spj Digital Media Handbook

Transcript

Four steps to building successful live streaming service on your news site By JEFF ACHEN ,XVHGWRZRUNIRUD79VWDWLRQ,ZDVWKHHGLWRURIDZHHNOQHZVSDSHU1RZ,¶POLYLQJ LQERWKZRUOGV,¶PDQRQOLQHHGLWRUDQGPXOWLPHGLDMRXUQDOLVW 2IDOOWKHWRROVWKDWVHHPWREULGJHWKHJDSEHWZHHQEURDGFDVWDQGSULQWMRXUQDOLVWOLYH VWUHDPLQJKDVWREHWKHPRVWUHYROXWLRQDU7RGDDQRQHSHUVRQOHWDORQHDQJLYHQ QHZVRUJDQL]DWLRQFDQEURDGFDVWYLGHROLYHRXWRYHUWKH,QWHUQHWXVLQJOLYHVWUHDPLQJ VHUYLFHVVXFKDV  /LYHVWUHDPFRP  RU   8VWUHDPWY  IRUWKHFRVWRIDVLPSOHYLGHRFDPHUD ODSWRSDQGDIHZYLGHRFDEOHVDQGDFFHVVRULHV 7KHXELTXLWRIEURDGFDVWLQJSRZHUEULQJVZLWKLWDORWRIWUDVKWKDWFORJVWKH,QWHUQHW 7KLVLVZKHUHMRXUQDOLVWVKDYHWKHRSSRUWXQLWDQG,ZRXOGDUJXHWKHUHVSRQVLELOLWWR PRUHFRQWHQWLRXVODQGSURIHVVLRQDOOKDUQHVVWKHPHGLXP +HUHDUHDIHZFRQVLGHUDWLRQV    Set it up right. (QVXUHRXUEUDQGRXUORJRDQGRXURUJDQL]DWLRQ¶VOLYHVWUHDP DFFRXQWORRNVJRRG/LYHVWUHDPFRPDOORZVRXWRXSORDGDYDULHWRIORJRVWR YDULRXVSRVLWLRQVOLNHDîORJRîEDQQHUDQGîSURPRLPDJH 7DNHWKHWLPHWRHQVXUHWKHVHDUHXSORDGHGDQGWKDWRXU³FKDQQHO´ORRNVJRRG,W ZLOOVDDORWDERXWWKHSURIHVVLRQDOLVPRIRXUQHZVVHUYLFH    Thoughtfully consider how and what to live stream. 6KRXOGRXOLYHVWUHDP RXUORFDOVFKRROERDUGPHHWLQJ"7RRERULQJ"$OUHDGDYDLODEOHRQWKHVFKRRO GLVWULFW¶V:HEVLWH"+RZDERXWOLYHVWUHDPLQJDSXEOLFGHEDWHRXUQHZVSDSHULV KRVWLQJIRUWKHQH[WHOHFWLRQ"7KHUHRXJR1RWHYHUWKLQJLVLGHDOIRUOLYH VWUHDPLQJ&RQVLGHUZKDWSHRSOHZRXOGWDNHWKHWLPHWRZDWFKDQGKRZWLPHOLW LV,IRXSXUFKDVHDZLUHOHVVFDUGRXFRXOGFRQFHLYDEOOLYHVWUHDPIURPDQ ORFDWLRQZLWKDFDPHUDDQGODSWRS7KLVFRXOGRSHQXSJUHDWSRVVLELOLWLHVIRURXU QHZVRUJDQL]DWLRQ&RYHUWKHGRZQWRZQILUHOLYHRQWKH:HERUDQLPSRUWDQW  SUHVVFRQIHUHQFHDOOZLWKRXWWKHOLYHVDWHOOLWHWUXFNVWKRVH79VWDWLRQVUHORQ    Market your live stream service. *HWWLQJWKHDXGLHQFHLVSHUKDSVWKHKDUGHVW  SDUWRIDGGLQJOLYHVWUHDPLQJWRRXU:HEVLWH