The Target Data Breach: 3 Lessons For Pr Pros

Transcript

We analysed more than 77,000 social media posts and interactions following the news in December 2013 of a consumer data breach at Target. This ebook contains our research and analysis including: Which social media users had the most influence in the wake of the breach How Target’s efforts to address the news affected social media The three lessons for PR pros based on the findings For more, read our blog post: http://blog.mslgroup.com/the-target-breach-has-changed-everything-even-sxsw/